The Wyoming CAN Committee Strategy identifies long term goals for Wyoming’s five critical target markets and begins with leadership, education, and communication to prepare these target markets. A public awareness campaign will be developed to support these efforts and target markets.

Public Awareness Campaign

The public awareness campaign will consist of four key elements.

  1. 1. Tagline, Branding, Media Outlay
  2. 2. Communications Portal
  3. 3. Curricula & Feedback Loop
  4. 4. Distribution Network of Participating Organizations (such as the state library system) to disseminate communications and curriculum

Critical Target Markets

  1. 1. Citizens
  2. 2. Senior Citizens
  3. 3. Students
  4. 4. Small Business, Nonprofits & Healthcare
  5. 5. Government and Municipalities: Functions/Departments and Government Organizations

The Wyoming CAN Committee focused initially on the following principles for the above target markets.

  • – Executive, community and citizen awareness and leadership;
  • – Cyber literacy for all target markets;
  • – Preparation;
  • – Communication & Coordination with other State Agencies.

The single, most impactful way for any organization or community to reduce cybersecurity risk is to have informed and engaged leadership. Leadership positively influences the rest of the principles, flows through all sectors and throughout the action plan. Leadership is for everyone.  Leadership isn’t about having a title, it is about influence and taking action. 

The plan’s main objective is to improve every individual’s level of cybersecurity awareness. Each employee, student, citizen and senior citizen must be educated and understand how to operate technology safely. Without a basic knowledge level, it is simply too easy for cybercriminals to entice individuals into giving away access to systems and data.   According to the report by the BBB Institute for Marketplace Trust called Exposed to Scams: What separates victims from non-victims? prior knowledge of scams can reduce susceptibility.  Only 9% of survey participants had lost money if they had heard about the scam as compared to 34% if they had not.

The Strategy calls for the use of existing networks:

  • – Education of employees and citizens in the workplace via economic development organizations,
  • – Education of elected officials and county/city employees via government organization associations,
  • – Support of the K-12 Boot Up Campaign with the Department of Education with material for students in our schools and libraries, and
  • – Provides for senior citizen trainings via libraries and Meals on Wheels programs.

Cybersecurity risk reduction is a relatively new topic outside of the technology workforce. Fortunately, there is precedent via national resources which can be adapted for Wyoming.

Our independent spirit of the State of Wyoming has a rich history of responding to disasters through cooperation and mutual-aid. Cybersecurity risks present a new type of man-made disaster that requires attention. The Wyoming Office of Homeland Security is developing a complimentary strategy to the Wyoming CAN strategy to address response and recovery efforts, especially with critical infrastructure. Thus, this strategy will not address that issue.

Organizations must demonstrate that they understand their role and are prepared to protect citizen data and the services they provide. A key goal of the Wyoming CAN Strategy is for organizations to recognize the threats they face and to have trusted advisors in every local community, whether at the Chamber of Commerce or a Bank or a Hospital that will provide cyber risk business advice and referrals.

Action Steps

  1. 1. Do what we can now with the resources available
  2. 2. Gain funding to implement the full strategy and communications plan
  3. 3. Awareness & Preparedness:  Create Awareness Campaigns
  4. 4. Communications: Create the Communications Portal
    1. a. Including the threat notification list and the local resources
  5. 5. Cyber Literacy:  Create the Curricula by Target Market, leveraging national programs
    1. a. Train the Trainer in each community to create a local, micro ISAO
  6. 6. Disseminate Cyber Literacy Information:  Leverage the existing communications network recruited by the Wyoming CAN Committee
  7. 7. Gather Feedback